{"id":914,"date":"2019-08-27T19:56:26","date_gmt":"2019-08-27T22:56:26","guid":{"rendered":"http:\/\/www.gentedemente.info\/?p=914"},"modified":"2025-12-16T15:45:46","modified_gmt":"2025-12-16T18:45:46","slug":"cuando-el-design-thinking-va-mas-alla-de-la-interfaz-reinventando-modelos-de-negocio-para-el-mundo-omnicanal","status":"publish","type":"post","link":"https:\/\/www.gentedemente.info\/?p=914","title":{"rendered":"Cuando el Design Thinking va m\u00e1s all\u00e1 de la interfaz: reinventando modelos de negocio para el mundo omnicanal"},"content":{"rendered":"<p>Adri\u00e1n Kohan \u2013 Director de Gentedemente \u2013 expuso sobre Service Design en el IABNow 2019, uno de los principales eventos sobre marketing y publicidad interactivos.<\/p>\n<p>Adri\u00e1n particip\u00f3 de un bloque tem\u00e1tico sobre organizado por SAIMO, que tuvo foco en el impacto de la Cultura Digital en los abordajes de investigaci\u00f3n, y en los aportes de la investigaci\u00f3n para la transformaci\u00f3n digital de las empresas.<\/p>\n<p>En esta oportunidad comparti\u00f3 casos de aplicaci\u00f3n de Design Thinking para el prototipado de experiencias, modelos y procesos de negocio.<\/p>\n<div id='gallery-1' class='gallery galleryid-914 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/?attachment_id=918'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/IMG_20190827_104756608-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/IMG_20190827_104756608-300x169.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/IMG_20190827_104756608-768x432.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/IMG_20190827_104756608-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/?attachment_id=917'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_BOy-XkAApx_b-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_BOy-XkAApx_b-300x225.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_BOy-XkAApx_b-768x576.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_BOy-XkAApx_b-1024x768.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_BOy-XkAApx_b.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/?attachment_id=916'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_amCnXsAARw5O-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_amCnXsAARw5O-300x225.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_amCnXsAARw5O-768x576.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_amCnXsAARw5O-1024x768.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/EC_amCnXsAARw5O.jpg 1152w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/?attachment_id=915'><img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"300\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-12.05.52-PM-2-298x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-12.05.52-PM-2-298x300.jpeg 298w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-12.05.52-PM-2-150x150.jpeg 150w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-12.05.52-PM-2-768x774.jpeg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-12.05.52-PM-2.jpeg 956w\" sizes=\"auto, (max-width: 298px) 100vw, 298px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/?attachment_id=920'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-11.58.45-AM-300x169.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-11.58.45-AM-300x169.jpeg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-11.58.45-AM-768x432.jpeg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-11.58.45-AM-1024x576.jpeg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-11.58.45-AM.jpeg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/?attachment_id=919'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/l-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/l-300x225.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/l-768x576.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/l-1024x767.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/l.jpg 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Adri\u00e1n Kohan \u2013 Director de Gentedemente \u2013 expuso sobre Service Design en el IABNow 2019, uno de los principales eventos sobre marketing y publicidad interactivos. Adri\u00e1n particip\u00f3 de un bloque tem\u00e1tico sobre organizado por SAIMO, que tuvo foco en el impacto de la Cultura Digital en los abordajes de investigaci\u00f3n, y en los aportes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,36,33],"tags":[],"class_list":["post-914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-innovacion","category-shopper-trade"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=914"}],"version-history":[{"count":1,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/914\/revisions"}],"predecessor-version":[{"id":921,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/914\/revisions\/921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/915"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}