{"id":821,"date":"2018-03-05T21:12:23","date_gmt":"2018-03-06T00:12:23","guid":{"rendered":"http:\/\/www.gentedemente.info\/?p=821"},"modified":"2025-12-11T17:15:19","modified_gmt":"2025-12-11T20:15:19","slug":"entrevista-en-la-nacion-marketing-uno-a-uno","status":"publish","type":"post","link":"https:\/\/www.gentedemente.info\/?p=821","title":{"rendered":"Entrevista en La Naci\u00f3n: Marketing uno a uno"},"content":{"rendered":"<p>Para alcanzar consumidores digitalizados y m\u00f3viles las categor\u00edas cl\u00e1sicas de diferenciaci\u00f3n sociodemogr\u00e1fica ya no son suficientes; frente a demandas de experiencias personalizadas de consumo, la clave para las firmas est\u00e1 en seguir el rastro de los comportamientos online.<\/p>\n<p>\u00bfEsto es realmente as\u00ed?<\/p>\n<p><a href=\"https:\/\/www.lanacion.com.ar\/autor\/clarisa-herrera-2864\">Clarisa Herrera<\/a>\u00a0de <a href=\"https:\/\/www.lanacion.com.ar\">La Naci\u00f3n<\/a>\u00a0nos consult\u00f3, junto a varios de nuestros colegas, sobre tendencias en segmentaci\u00f3n.<\/p>\n<p>Nos toc\u00f3 hablar de la microsegmentaci\u00f3n, de la relevancia de lo geo y socioecon\u00f3mico en el mundo de la huella digital, y de las posibles contribuciones de la inteligencia artificial para eliminar la divisi\u00f3n entre el consumo brick-and-mortar y el consumo online.<\/p>\n<p>Descarg\u00e1 el <a href=\"http:\/\/www.gentedemente.info\/wp-content\/uploads\/2018\/03\/articulo-lanacion-1803.pdf\">art\u00edculo completo<\/a>.<\/p>\n<p>Fuente:\u00a0https:\/\/www.lanacion.com.ar\/2112642-marketing-uno-a-uno-a-la-hora-de-encontrar-al-cliente-ideal-la-huella-digital-pisa-fuerte<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para alcanzar consumidores digitalizados y m\u00f3viles las categor\u00edas cl\u00e1sicas de diferenciaci\u00f3n sociodemogr\u00e1fica ya no son suficientes; frente a demandas de experiencias personalizadas de consumo, la clave para las firmas est\u00e1 en seguir el rastro de los comportamientos online. \u00bfEsto es realmente as\u00ed? Clarisa Herrera\u00a0de La Naci\u00f3n\u00a0nos consult\u00f3, junto a varios de nuestros colegas, sobre tendencias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-uncategorized"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=821"}],"version-history":[{"count":1,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/821\/revisions"}],"predecessor-version":[{"id":824,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/821\/revisions\/824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/823"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}