{"id":405,"date":"2016-05-24T17:22:38","date_gmt":"2016-05-24T20:22:38","guid":{"rendered":"http:\/\/www.gentedemente.info\/?p=405"},"modified":"2025-12-11T17:17:36","modified_gmt":"2025-12-11T20:17:36","slug":"explorando-el-ecosistema-youtuber","status":"publish","type":"post","link":"https:\/\/www.gentedemente.info\/?p=405","title":{"rendered":"Explorando el ecosistema youtuber &#8211; paper premiado por SAIMO"},"content":{"rendered":"<p><strong>Los que nos conocen, saben que nos gusta investigar cosas raras. Y as\u00ed conocimos a la gente de <a href=\"http:\/\/www.orishinal.com\">Orishinal<\/a>, quienes nos pidieron que los ayudemos a entender a los talentos digitales emergentes.<\/strong><\/p>\n<p>Quiz\u00e1s los conociste como youtubers, quiz\u00e1s como instagramers, quiz\u00e1s como tuiteros. Pero son una nueva raza de creadores de contenidos que rompen con los modelos y paradigmas tradicionales, y nos exigen pensar en nuevas formas de hacer hablar a las marcas a trav\u00e9s del contenido (y la publicidad) generada por usuarios.<\/p>\n<p>Aprendimos mucho sobre ellos,nos divertimos haci\u00e9ndolo, y compartiremos lo que aprendimos en el <a href=\"http:\/\/saimo.org.ar\/congreso2016\/disertantes\">congreso de SAIMO<\/a>,\u00a0quienes nos honraron\u00a0otorg\u00e1ndonos el premio al mejor paper acad\u00e9mico.<\/p>\n<p>Compartimos aqu\u00ed el paper <a href=\"http:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/Abordajes-multimetodologicos-sobre-el-ecosistema-youtuber-SAIMO.pdf\">paper<\/a>\u00a0y la presentaci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abordajes  multimetodol\u00f3gicos sobre el ecosistema youtuber\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L-rmu-IzT_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-405 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13474969_1154864884533831_4730806784858837478_o.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"279\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13474969_1154864884533831_4730806784858837478_o-300x279.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-417\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13474969_1154864884533831_4730806784858837478_o-300x279.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13474969_1154864884533831_4730806784858837478_o-1024x954.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13474969_1154864884533831_4730806784858837478_o.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-417'>\n\t\t\t\tEl equipo del proyecto\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13475181_1154865164533803_1207568481298792474_o.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13475181_1154865164533803_1207568481298792474_o-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-418\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13475181_1154865164533803_1207568481298792474_o-300x300.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13475181_1154865164533803_1207568481298792474_o-150x150.jpg 150w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13475181_1154865164533803_1207568481298792474_o-1024x1024.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13475181_1154865164533803_1207568481298792474_o.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-418'>\n\t\t\t\tEl equipo del proyecto\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13445535_1320011821361742_5999713279950425643_n-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13445535_1320011821361742_5999713279950425643_n-1-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-415\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13445535_1320011821361742_5999713279950425643_n-1-300x233.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13445535_1320011821361742_5999713279950425643_n-1.jpg 692w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-415'>\n\t\t\t\tNos tocaron compa\u00f1eros de panel de lujo: M\u00f3nica Lamadrid &#8211; quien present\u00f3 m\u00e1s de 15 a\u00f1os de investigaci\u00f3n sobre el consumo de medios en ni\u00f1os, y Carlos Ochoa con su paper \u00ab10 a\u00f1os estudiando la imagen de famosos\u00bb\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13450157_1320275758002015_675473757056324289_n.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13450157_1320275758002015_675473757056324289_n-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-416\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13450157_1320275758002015_675473757056324289_n-300x169.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13450157_1320275758002015_675473757056324289_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-416'>\n\t\t\t\tRecibiendo el premio al mejor paper acad\u00e9mico\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13435587_1320131421349782_7374070627936475396_n.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13435587_1320131421349782_7374070627936475396_n-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13435587_1320131421349782_7374070627936475396_n-300x169.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2016\/05\/13435587_1320131421349782_7374070627936475396_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Los que nos conocen, saben que nos gusta investigar cosas raras. Y as\u00ed conocimos a la gente de Orishinal, quienes nos pidieron que los ayudemos a entender a los talentos digitales emergentes. Quiz\u00e1s los conociste como youtubers, quiz\u00e1s como instagramers, quiz\u00e1s como tuiteros. Pero son una nueva raza de creadores de contenidos que rompen con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,36,12,18,38],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-innovacion","category-noticias","category-portfolio","category-tendencias"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=405"}],"version-history":[{"count":8,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/405\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/405\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/413"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}