{"id":1895,"date":"2026-06-24T11:22:19","date_gmt":"2026-06-24T14:22:19","guid":{"rendered":"https:\/\/www.gentedemente.info\/?p=1895"},"modified":"2026-06-24T14:28:55","modified_gmt":"2026-06-24T17:28:55","slug":"workshop-como-crearpersonas-sinteticas-cualitativas","status":"publish","type":"post","link":"https:\/\/www.gentedemente.info\/?p=1895","title":{"rendered":"Workshop: \u00bfc\u00f3mo crear personas sint\u00e9ticas cualitativas?"},"content":{"rendered":"\n<p>\u00bfQu\u00e9 pasa cuando una persona sint\u00e9tica deja de ser una \u201cdemo simp\u00e1tica\u201d y empieza a convertirse en una herramienta real para investigar mejor?<\/p>\n\n\n\n<p>En este taller vamos a trabajar sobre la creaci\u00f3n de <strong>agentes de consumo sint\u00e9ticos con IA<\/strong> para potenciar la investigaci\u00f3n cualitativa: c\u00f3mo dise\u00f1arlos, c\u00f3mo usarlos, qu\u00e9 pueden aportar y tambi\u00e9n qu\u00e9 l\u00edmites metodol\u00f3gicos y \u00e9ticos tenemos que mirar de frente.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Porque la IA no viene solo a acelerar procesos. Tambi\u00e9n nos obliga a repensar c\u00f3mo construimos hip\u00f3tesis, c\u00f3mo exploramos categor\u00edas y c\u00f3mo simulamos escenarios de consumo.<\/p>\n\n\n\n<div id=\"section-g-ukb09e9\" class=\"wp-block-gutentor-e6 section-g-ukb09e9 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/06\/unnamed-1.jpg\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udccd <strong>Taller virtual SAIMO<\/strong><br>\ud83d\uddd3 <strong>21 de julio<\/strong><br>\ud83d\udd53 <strong>16:00 hs<\/strong><br>\ud83c\udf99 Dictado por Adri\u00e1n Kohan<br><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdncBRd8Dg4vvwTDqCZ2CuzKd4P6CeDKwM8lpii5GJ1oYnDsQ\/viewform\">\u2705 Reserv\u00e1 tu lugar.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Un espacio para quienes trabajan en insights, marketing, innovaci\u00f3n e investigaci\u00f3n y quieren entender c\u00f3mo pasar del hype a una aplicaci\u00f3n concreta, estrat\u00e9gica y responsable.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br>La investigaci\u00f3n cualitativa tambi\u00e9n est\u00e1 entrando en modo agente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 pasa cuando una persona sint\u00e9tica deja de ser una \u201cdemo simp\u00e1tica\u201d y empieza a convertirse en una herramienta real para investigar mejor? En este taller vamos a trabajar sobre la creaci\u00f3n de agentes de consumo sint\u00e9ticos con IA para potenciar la investigaci\u00f3n cualitativa: c\u00f3mo dise\u00f1arlos, c\u00f3mo usarlos, qu\u00e9 pueden aportar y tambi\u00e9n qu\u00e9 l\u00edmites [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,36,37],"tags":[],"class_list":["post-1895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia","category-innovacion","category-research"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/1895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1895"}],"version-history":[{"count":4,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/1895\/revisions"}],"predecessor-version":[{"id":1909,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/1895\/revisions\/1909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/1898"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}