{"id":1043,"date":"2023-11-30T10:53:00","date_gmt":"2023-11-30T13:53:00","guid":{"rendered":"https:\/\/www.gentedemente.info\/?p=1043"},"modified":"2025-12-11T17:06:25","modified_gmt":"2025-12-11T20:06:25","slug":"nueva-campana-bbva-pymes","status":"publish","type":"post","link":"https:\/\/www.gentedemente.info\/?p=1043","title":{"rendered":"Nueva campa\u00f1a BBVA Pymes"},"content":{"rendered":"\n<p>El mundo de las PYMES representa es hoy no solo uno de los pilares de la econom\u00eda latinoamericana, sino que representa un segmento muy importante en el mercado B2B.<\/p>\n\n\n\n<p>Junto a la agencia <a href=\"https:\/\/www.go.com.uy\/\">Go<\/a> (Uruguay) generamos conversaciones con empresarios y emprendedores del segmento para conocer su autopercepci\u00f3n, y potenciar idea creativa generada por la agencia y sus ejecuciones.<\/p>\n\n\n\n<p>En menos de 48 pudimos brindar a la BBVA y Go feedback sobre las piezas, que permitieron optimizar la campa\u00f1a, ayudando a definir el brief de pre-producci\u00f3n y los elementos ejecucionales que le brindaron potencia.<\/p>\n\n\n\n<p>Adem\u00e1s, generamos un peque\u00f1o video testimonial que ayuda a generar empat\u00eda y conectar con el target.<\/p>\n\n\n\n<p>Felicitaciones al BBVA y Go por esta excelente campa\u00f1a!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campa\u00f1a BBVA Pymes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8O4CMR8xrSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El mundo de las PYMES representa es hoy no solo uno de los pilares de la econom\u00eda latinoamericana, sino que representa un segmento muy importante en el mercado B2B. Junto a la agencia Go (Uruguay) generamos conversaciones con empresarios y emprendedores del segmento para conocer su autopercepci\u00f3n, y potenciar idea creativa generada por la agencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1],"tags":[],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-uncategorized"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1043"}],"version-history":[{"count":3,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1049,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/posts\/1043\/revisions\/1049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/1047"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}