{"id":72,"date":"2012-06-16T19:34:45","date_gmt":"2012-06-16T19:34:45","guid":{"rendered":"http:\/\/www.gentedemente.info\/?page_id=72"},"modified":"2025-12-15T16:41:23","modified_gmt":"2025-12-15T19:41:23","slug":"innovacion","status":"publish","type":"page","link":"https:\/\/www.gentedemente.info\/?page_id=72","title":{"rendered":"Innovaci\u00f3n"},"content":{"rendered":"\n<p>Innovar no es tener ideas: es <strong>convertir problemas complejos en soluciones relevantes, viables y deseables.<\/strong><\/p>\n\n\n\n<p>T<strong>rabajamos junto a los equipos de marca<\/strong> para transformar conocimiento en acci\u00f3n, explorando escenarios,<strong> co-creando con personas consumidoras<\/strong> y <strong>testeando hip\u00f3tesis de forma \u00e1gil<\/strong>. <\/p>\n\n\n\n<p>La innovaci\u00f3n ocurre cuando el insight se pone en movimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic &amp; Innovation Jams<\/h3>\n\n\n\n<p>Dise\u00f1amos y facilitamos <strong>workshops <\/strong>colaborativos con equipos de marca para <strong>destrabar problemas estrat\u00e9gicos y activar procesos de innovaci\u00f3n<\/strong>. <\/p>\n\n\n\n<p>Espacios intensivos de pensamiento, creatividad y decisi\u00f3n, donde el insight se convierte en hoja de ruta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consumer-centricity<\/h3>\n\n\n\n<p>La innovaci\u00f3n no termina en la idea. Empieza cuando alguien decide usarla.<\/p>\n\n\n\n<p>Por eso <strong>co-creamos junto a personas consumidoras<\/strong> para convertir ideas de negocio en propuestas de valor relevantes. <\/p>\n\n\n\n<p>Incorporamos la voz, la experiencia y la l\u00f3gica del uso real desde el inicio del proceso, <strong>reduciendo riesgos y aumentando pertinencia.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agile framework<\/h3>\n\n\n\n<p>Trabajamos con <strong>iteraci\u00f3n constante<\/strong> de hip\u00f3tesis, est\u00edmulos y prototipos. T<\/p>\n\n\n\n<p>estear, aprender y ajustar es parte del camino. <\/p>\n\n\n\n<p>La agilidad no es velocidad sin direcci\u00f3n: es foco estrat\u00e9gico con capacidad de adaptaci\u00f3n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<section class=\"section-69302e58-a19a-4cec-ba7c-30fba70a183e gutentor-post-module gutentor-post-module-p2 gutentor-post-5 gutentor-template-2 wp-block-gutentor-p2\" id=\"69302e58-a19a-4cec-ba7c-30fba70a183e\" >\n<div class='grid-container'><div class='grid-row'><div class='grid-lg-4 grid-md-4 grid-12'><article class='gutentor-post gtf-item-wrap gutentor-post-item-0 gtf-item-0'><div class='gutentor-post-item gtf-item'><div class='gutentor-bg-image gtf-bg-image gutentor-post-height gtf-item-height gutentor-overlay g-overlay  g-pos-bottom-cont-m g-pos-bottom-cont-t g-pos-bottom-cont-d' style=\"background-image:url(https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-04-223443.png)\"><div class=\"gutentor-post-content gtf-content\"><h3 class=\"gutentor-post-title\"><a href=\"https:\/\/www.gentedemente.info\/?p=1054\" rel=\"bookmark\">\u00bfQui\u00e9n dijo que no se puede innovar en hamburguesas?<\/a><\/h3><\/div><\/div><\/div><\/article><\/div><div class='grid-lg-8 grid-md-8 grid-12'><div class='grid-row'><div class='grid-lg-6 grid-md-6 grid-12'><article class='gutentor-post gtf-item-wrap gutentor-post-item-1 gtf-item-1'><div class='gutentor-post-item gtf-item'><div class='gutentor-bg-image gtf-bg-image gutentor-post-height gtf-item-height gutentor-overlay g-overlay  g-pos-bottom-cont-m g-pos-bottom-cont-t g-pos-bottom-cont-d' style=\"background-image:url(https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-110729.png)\"><div class=\"gutentor-post-content gtf-content\"><h3 class=\"gutentor-post-title\"><a href=\"https:\/\/www.gentedemente.info\/?p=1051\" rel=\"bookmark\">El camino hacia los alimentos vegetales &#8211; innovaciones con La Seren\u00edsima<\/a><\/h3><\/div><\/div><\/div><\/article><\/div><div class='grid-lg-6 grid-md-6 grid-12'><article class='gutentor-post gtf-item-wrap gutentor-post-item-2 gtf-item-2'><div class='gutentor-post-item gtf-item'><div class='gutentor-bg-image gtf-bg-image gutentor-post-height gtf-item-height gutentor-overlay g-overlay  g-pos-bottom-cont-m g-pos-bottom-cont-t g-pos-bottom-cont-d' style=\"background-image:url(https:\/\/www.gentedemente.info\/wp-content\/uploads\/2020\/05\/93691526_2350314901928566_6909116170255728640_o.jpg)\"><div class=\"gutentor-post-content gtf-content\"><h3 class=\"gutentor-post-title\"><a href=\"https:\/\/www.gentedemente.info\/?p=957\" rel=\"bookmark\">Sustentabilidad con conveniencia: los frutos del Design Thinking<\/a><\/h3><\/div><\/div><\/div><\/article><\/div><div class='grid-lg-6 grid-md-6 grid-12'><article class='gutentor-post gtf-item-wrap gutentor-post-item-3 gtf-item-3'><div class='gutentor-post-item gtf-item'><div class='gutentor-bg-image gtf-bg-image gutentor-post-height gtf-item-height gutentor-overlay g-overlay  g-pos-bottom-cont-m g-pos-bottom-cont-t g-pos-bottom-cont-d' style=\"background-image:url(https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-08-27-at-12.05.52-PM-2.jpeg)\"><div class=\"gutentor-post-content gtf-content\"><h3 class=\"gutentor-post-title\"><a href=\"https:\/\/www.gentedemente.info\/?p=914\" rel=\"bookmark\">Cuando el Design Thinking va m\u00e1s all\u00e1 de la interfaz: reinventando modelos de negocio para el mundo omnicanal<\/a><\/h3><\/div><\/div><\/div><\/article><\/div><div class='grid-lg-6 grid-md-6 grid-12'><article class='gutentor-post gtf-item-wrap gutentor-post-item-4 gtf-item-4'><div class='gutentor-post-item gtf-item'><div class='gutentor-bg-image gtf-bg-image gutentor-post-height gtf-item-height gutentor-overlay g-overlay  g-pos-bottom-cont-m g-pos-bottom-cont-t g-pos-bottom-cont-d' style=\"background-image:url(https:\/\/www.gentedemente.info\/wp-content\/uploads\/2019\/12\/IMG_2242.jpg)\"><div class=\"gutentor-post-content gtf-content\"><h3 class=\"gutentor-post-title\"><a href=\"https:\/\/www.gentedemente.info\/?p=922\" rel=\"bookmark\">Futurolog\u00eda &#8211; imaginando los agronegocios del 2030<\/a><\/h3><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Innovar no es tener ideas: es convertir problemas complejos en soluciones relevantes, viables y deseables. Trabajamos junto a los equipos de marca para transformar conocimiento en acci\u00f3n, explorando escenarios, co-creando con personas consumidoras y testeando hip\u00f3tesis de forma \u00e1gil. La innovaci\u00f3n ocurre cuando el insight se pone en movimiento. Strategic &amp; Innovation Jams Dise\u00f1amos y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1326,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72"}],"version-history":[{"count":9,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/72\/revisions\/1626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/1326"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}