{"id":1940,"date":"2026-09-24T18:49:57","date_gmt":"2026-09-24T21:49:57","guid":{"rendered":"https:\/\/www.gentedemente.info\/?page_id=1940"},"modified":"2026-09-24T18:49:58","modified_gmt":"2026-09-24T21:49:58","slug":"gentesamedida","status":"publish","type":"page","link":"https:\/\/www.gentedemente.info\/?page_id=1940","title":{"rendered":"GentesAMedida"},"content":{"rendered":"\n<div class=\"gam-landing\">\n<style>\n.gam-landing {\n  --navy:#141B2E; --accent:#D98C3C; --cream:#F7F2EA; --cream2:#EFE7D8;\n  --ink:#201A14; --body-ink:#4A4232; --muted-cream:#D9D2C4; --border:#E6DECD; --eyebrow:#8B5A2B;\n  font-family:'Roboto Flex',sans-serif; color:var(--ink); background:var(--cream);\n  max-width:1440px; margin:0 auto;\n}\n.gam-landing, .gam-landing * { box-sizing:border-box; }\n.gam-landing a { color:inherit; text-decoration:none; }\n.gam-landing h1, .gam-landing h2 { font-family:'Rajdhani',sans-serif; font-weight:700; margin:0; }\n.gam-landing p { margin:0; }\n.gl-section { padding:52px 24px; 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}\n@media (min-width:900px){ .gl-footer { padding:28px 120px; font-size:13px; } }\n<\/style>\n\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Rajdhani:wght@500;600;700&amp;family=Roboto+Flex:opsz,wght@8..144,400;8..144,500&amp;display=swap\">\n\n<!-- HERO -->\n<section class=\"gl-section gl-hero\">\n  <div class=\"gl-hero-copy\">\n    <div class=\"gl-eyebrow gl-eyebrow--onnavy\">GENTESAMEDIDA<\/div>\n    <h1>No simulamos consumidores.<br>Modelamos el tuyo.<\/h1>\n    <p class=\"tagline\">Hechas con data. Pensadas como personas.<\/p>\n    <p class=\"lead\">Buyer personas sint\u00e9ticos, construidos ad hoc para tu marca.<\/p>\n    <div class=\"gl-hero-ctas\">\n      <a class=\"gl-btn gl-btn--primary\" href=\"mailto:info@gentedemente.info?subject=Demo%20GentesAMedida\">Agend\u00e1 una demo \u2192<\/a>\n      <a class=\"gl-btn gl-btn--ghost-dark\" href=\"mailto:info@gentedemente.info\">Escribinos<\/a>\n    <\/div>\n  <\/div>\n  <div class=\"gl-hero-visual\">\n    <img decoding=\"async\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/09\/gentesamedida-fondo-oscuros.png\" alt=\"GentesAMedida\">\n  <\/div>\n<\/section>\n\n<!-- BUYER PERSONA, DESPU\u00c9S DE LA IA -->\n<section class=\"gl-section gl-bordered\">\n  <div class=\"gl-split\">\n    <div class=\"gl-split-head\">\n      <div class=\"gl-eyebrow\">BUYER PERSONA, DESPU\u00c9S DE LA IA<\/div>\n      <h2>Del perfil est\u00e1tico al interlocutor vivo.<\/h2>\n    <\/div>\n    <div class=\"gl-split-body\">\n      <p>El buyer persona ya no tiene que ser una l\u00e1mina. Antes describ\u00eda un segmento. Ahora puede conversar, reaccionar y tensionar una hip\u00f3tesis.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- LA TRAMPA DEL SYNTHETIC GEN\u00c9RICO -->\n<section class=\"gl-section gl-tint\">\n  <div class=\"gl-eyebrow\">LA TRAMPA DEL SYNTHETIC GEN\u00c9RICO<\/div>\n  <h2 style=\"max-width:760px\">El problema no es que respondan. Es que no son tu target.<\/h2>\n  <div class=\"gl-neq\">\n    <div><span><span class=\"was\">data general<\/span> <span class=\"sign\">\u2260<\/span> <b>data de tu marca<\/b><\/span><\/div>\n    <div><span><span class=\"was\">segmento promedio<\/span> <span class=\"sign\">\u2260<\/span> <b>dominio espec\u00edfico<\/b><\/span><\/div>\n    <div><span><span class=\"was\">respuesta coherente<\/span> <span class=\"sign\">\u2260<\/span> <b>insight accionable<\/b><\/span><\/div>\n  <\/div>\n<\/section>\n\n<!-- LA PROPUESTA -->\n<section class=\"gl-section gl-bordered\">\n  <div class=\"gl-split\">\n    <div class=\"gl-split-head\">\n      <div class=\"gl-eyebrow\">LA PROPUESTA<\/div>\n      <h2 style=\"font-size:26px\">Desarrollamos buyer personas sint\u00e9ticos espec\u00edficos para tu marca, basados en investigaci\u00f3n real.<\/h2>\n      <p style=\"margin-top:16px;font-family:'Rajdhani',sans-serif;font-weight:600;font-size:16px;color:var(--navy)\">No es una librer\u00eda. Es un desarrollo propietario.<\/p>\n    <\/div>\n    <div class=\"gl-items\">\n      <div><b>Tu dominio<\/b><span>La categor\u00eda, el contexto, el lenguaje.<\/span><\/div>\n      <div><b>Tu target<\/b><span>El p\u00fablico que realmente quer\u00e9s entender.<\/span><\/div>\n      <div><b>Tu data<\/b><span>Entrevistas, campo, aprendizajes y evidencia.<\/span><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- DIFERENCIACI\u00d3N -->\n<section class=\"gl-section gl-navy\">\n  <div class=\"gl-eyebrow gl-eyebrow--onnavy\">DIFERENCIACI\u00d3N<\/div>\n  <h2 style=\"color:var(--cream)\">No compite por escala. Compite por relevancia.<\/h2>\n  <div class=\"gl-table\">\n    <div class=\"gl-table-row gl-table-head\"><div><\/div><div>SYNTHETIC GEN\u00c9RICO<\/div><div class=\"accent\">GENTESAMEDIDA<\/div><\/div>\n    <div class=\"gl-table-row\"><div class=\"label\">Base<\/div><div class=\"generic\">Datos generales<\/div><div class=\"own\">Investigaci\u00f3n de la marca<\/div><\/div>\n    <div class=\"gl-table-row\"><div class=\"label\">Dominio<\/div><div class=\"generic\">Amplio<\/div><div class=\"own\">Categor\u00eda espec\u00edfica<\/div><\/div>\n    <div class=\"gl-table-row\"><div class=\"label\">Propiedad<\/div><div class=\"generic\">Reutilizable<\/div><div class=\"own\">\u00danico para el cliente<\/div><\/div>\n    <div class=\"gl-table-row\"><div class=\"label\">Respuesta<\/div><div class=\"generic\">Plausible<\/div><div class=\"own\">Situada<\/div><\/div>\n    <div class=\"gl-table-row\" style=\"border-bottom:none\"><div class=\"label\">Valor<\/div><div class=\"generic\">Velocidad<\/div><div class=\"own\">Decisi\u00f3n con contexto<\/div><\/div>\n  <\/div>\n<\/section>\n\n<!-- C\u00d3MO SE CONSTRUYE -->\n<section class=\"gl-section gl-bordered\">\n  <div class=\"gl-split\">\n    <div class=\"gl-split-head\">\n      <div class=\"gl-eyebrow\">C\u00d3MO SE CONSTRUYE<\/div>\n      <h2>No se inventa. Se modela.<\/h2>\n    <\/div>\n    <div class=\"gl-split-body\">\n      <div class=\"gl-flow\"><span>Data real<\/span><span class=\"arrow\">\u2192<\/span><span>Modelo<\/span><span class=\"arrow\">\u2192<\/span><span>Voz<\/span><span class=\"arrow\">\u2192<\/span><span>Validaci\u00f3n<\/span><span class=\"arrow\">\u2192<\/span><span>Interfaz<\/span><\/div>\n      <p style=\"margin-top:16px\">Inputs t\u00edpicos: entrevistas, focus groups, diarios, observaci\u00f3n, transcripts, briefs y aprendizajes acumulados.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- DESIGN THINKING -->\n<section class=\"gl-section gl-tint\">\n  <div class=\"gl-split\">\n    <div class=\"gl-split-head\">\n      <div class=\"gl-eyebrow\">ENCAJA EN DESIGN THINKING<\/div>\n      <h2>Convierte empat\u00eda en conversaci\u00f3n.<\/h2>\n    <\/div>\n    <div class=\"gl-split-body\">\n      <p>El proceso no se queda en el informe: el buyer persona sint\u00e9tico acompa\u00f1a la definici\u00f3n, la ideaci\u00f3n, el prototipo y el test.<\/p>\n      <div class=\"gl-flow\" style=\"margin-top:16px\"><span>Empatizar<\/span><span class=\"arrow\">\u2192<\/span><span>Definir<\/span><span class=\"arrow\">\u2192<\/span><span>Idear<\/span><span class=\"arrow\">\u2192<\/span><span>Prototipar<\/span><span class=\"arrow\">\u2192<\/span><span>Testear<\/span><\/div>\n      <p style=\"margin-top:12px;font-size:12px;color:#8B7F6B\">Marco de referencia: d.school identifica cinco modos de trabajo \u2014 Empathize, Define, Ideate, Prototype, Test.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- LEAN INNOVATION -->\n<section class=\"gl-section gl-bordered\">\n  <div class=\"gl-split\">\n    <div class=\"gl-split-head\">\n      <div class=\"gl-eyebrow\">ENCAJA EN LEAN INNOVATION<\/div>\n      <h2>M\u00e1s ciclos. Menos apuestas ciegas.<\/h2>\n    <\/div>\n    <div class=\"gl-split-body\">\n      <p>Antes de construir un MVP, convers\u00e1 con una representaci\u00f3n de tu target: qu\u00e9 supuesto duele, qu\u00e9 versi\u00f3n no compra, qu\u00e9 mensaje no cree.<\/p>\n      <div class=\"gl-flow\" style=\"margin-top:16px\"><span>Build<\/span><span class=\"arrow\">\u2192<\/span><span>Measure<\/span><span class=\"arrow\">\u2192<\/span><span>Learn<\/span><\/div>\n      <p style=\"margin-top:6px;font-size:13px;color:#8B7F6B\">hip\u00f3tesis \u2192 est\u00edmulo \u2192 reacci\u00f3n \u2192 aprendizaje<\/p>\n      <p style=\"margin-top:12px;font-size:12px;color:#8B7F6B\">Marco de referencia: Lean Startup trabaja con el ciclo Build\u2013Measure\u2013Learn y el MVP como forma de aprender r\u00e1pido.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<!-- QU\u00c9 COMPRA EL CLIENTE -->\n<section class=\"gl-section\">\n  <div class=\"gl-split\">\n    <div class=\"gl-split-head\">\n      <div class=\"gl-eyebrow\">QU\u00c9 COMPRA EL CLIENTE<\/div>\n      <h2>Investigaci\u00f3n convertida en activo interactivo.<\/h2>\n      <div class=\"gl-output-box\">Mente interactiva + Starter kit + Gu\u00eda de uso + Guardrails<\/div>\n      <p style=\"margin-top:20px;font-family:'Rajdhani',sans-serif;font-weight:600;font-size:16px;color:var(--navy)\">No reemplaza el campo. Extiende su vida \u00fatil.<\/p>\n    <\/div>\n    <div class=\"gl-items\">\n      <div><b>Tensionar conceptos<\/b><span>\u00bfQu\u00e9 idea no cierra? \u00bfQu\u00e9 promesa no cree?<\/span><\/div>\n      <div><b>Iterar mensajes<\/b><span>Comparar versiones antes de exponerlas a campo.<\/span><\/div>\n      <div><b>Dise\u00f1ar journeys<\/b><span>Explorar momentos, barreras y lenguaje.<\/span><\/div>\n      <div><b>Preparar investigaci\u00f3n<\/b><span>Afinar gu\u00edas, est\u00edmulos e hip\u00f3tesis.<\/span><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PRICING -->\n<section class=\"gl-section gl-navy gl-pricing\">\n  <p>A partir de <span class=\"accent\">USD 1.500<\/span>.<\/p>\n<\/section>\n\n<!-- CTA FINAL -->\n<section class=\"gl-section gl-cta-final\">\n  <h2>No simulamos consumidores.<br>Modelamos el tuyo.<\/h2>\n  <div class=\"gl-cta-final-actions\">\n    <a class=\"gl-btn gl-btn--primary\" href=\"mailto:info@gentedemente.info?subject=Demo%20GentesAMedida\">Agend\u00e1 una demo \u2192<\/a>\n    <a class=\"gl-btn gl-btn--ghost-light\" href=\"mailto:info@gentedemente.info\">Escribinos a info@gentedemente.info<\/a>\n  <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>GENTESAMEDIDA No simulamos consumidores.Modelamos el tuyo. Hechas con data. Pensadas como personas. Buyer personas sint\u00e9ticos, construidos ad hoc para tu marca. Agend\u00e1 una demo \u2192 Escribinos BUYER PERSONA, DESPU\u00c9S DE LA IA Del perfil est\u00e1tico al interlocutor vivo. El buyer persona ya no tiene que ser una l\u00e1mina. Antes describ\u00eda un segmento. Ahora puede conversar, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1940","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1940"}],"version-history":[{"count":3,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1940\/revisions"}],"predecessor-version":[{"id":1944,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1940\/revisions\/1944"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}