{"id":1865,"date":"2026-05-05T12:35:22","date_gmt":"2026-05-05T15:35:22","guid":{"rendered":"https:\/\/www.gentedemente.info\/?page_id=1865"},"modified":"2026-05-05T12:38:43","modified_gmt":"2026-05-05T15:38:43","slug":"investigacion-para-la-accion-y-la-agenda","status":"publish","type":"page","link":"https:\/\/www.gentedemente.info\/?page_id=1865","title":{"rendered":"Investigaci\u00f3n para la Acci\u00f3n y Agenda"},"content":{"rendered":"\n<p>Desarrollamos investigaciones orientadas a incidir en decisiones, abrir conversaciones y movilizar cambios. Trabajamos con organizaciones para producir evidencia que no solo informe, sino que tambi\u00e9n genere conversaciones, modifique agendas y habilite transformaciones a nivel organizacional y social. Porque investigar tambi\u00e9n es intervenir.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Algunos ejemplos de insights para el cambio<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group case-card has-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8e55c04b wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:12px;margin-bottom:48px;padding-top:30px;padding-right:var(--wp--preset--spacing--medium);padding-bottom:30px;padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns case-header is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);flex-basis:80%\">\n<h2 class=\"wp-block-heading\"><strong>Hablemos de dinero: cuando la evidencia incomoda (y moviliza)<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group case-block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--small);padding-top:0;padding-bottom:15px\">\n<h4 class=\"wp-block-heading\">El desaf\u00edo<\/h4>\n\n\n\n<p>La violencia de g\u00e9nero en entornos digitales es extendida, pero muchas veces queda fragmentada o invisibilizada. Sin evidencia clara, es dif\u00edcil dimensionarla y dise\u00f1ar respuestas efectivas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Qu\u00e9 hicimos<\/h4>\n\n\n\n<p>Desarrollamos una investigaci\u00f3n cuantitativa para dimensionar las formas que adopta la violencia digital y entender su impacto en la vida de las personas. Analizamos patrones, contextos y respuestas frente a estas situaciones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-shift has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Qu\u00e9 cambi\u00f3<\/h4>\n\n\n\n<p>El estudio permiti\u00f3 ordenar y visibilizar el problema, transformando experiencias dispersas en evidencia clara y accionable.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-impact has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">El impacto<\/h4>\n\n\n\n<p>Una base s\u00f3lida para dise\u00f1ar estrategias, pol\u00edticas y herramientas orientadas a prevenir, acompa\u00f1ar y responder a la violencia digital de g\u00e9nero.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-learning has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Que aprendimos<\/h4>\n\n\n\n<p>Nombrar y medir es el primer paso para intervenir. Sin evidencia, los problemas se diluyen; con evidencia, se vuelven abordables.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column case-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-video\"><video height=\"848\" style=\"aspect-ratio: 480 \/ 848;\" width=\"480\" autoplay controls loop muted src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/hablemosdedinero.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-card has-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8e55c04b wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:12px;margin-bottom:48px;padding-top:30px;padding-right:var(--wp--preset--spacing--medium);padding-bottom:30px;padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns case-header is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\"><strong>La investigaci\u00f3n como acelerador de cambio organizacional: \u00bfCu\u00e1nto vale la diversidad argenta?<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column case-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1-e1777995040944.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"730\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1-e1777995040944.jpg\" alt=\"\" class=\"wp-image-1067\" style=\"object-fit:cover\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1-e1777995040944.jpg 1200w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1-e1777995040944-300x183.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1-e1777995040944-1024x623.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1-e1777995040944-768x467.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--small);padding-top:0;padding-bottom:15px\">\n<h4 class=\"wp-block-heading\">El desaf\u00edo<\/h4>\n\n\n\n<p>La diversidad aparece como un valor cada vez m\u00e1s presente en el discurso, pero con baja traducci\u00f3n en pr\u00e1cticas concretas dentro de las organizaciones, y sin una traducci\u00f3n clara se su impacto como constructora de valor marcario<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Qu\u00e9 hicimos<\/h4>\n\n\n\n<p>Junto a un equipo interdisciplinario de Unilever desarrollamos un estudio a nivel nacional para entender c\u00f3mo se percibe la diversidad en Argentina, qu\u00e9 tensiones genera,qu\u00e9 esperan las personas de las organizaciones y c\u00f3mo impacta en su valoraci\u00f3n marcaria e intenci\u00f3n de compra.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-shift has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Qu\u00e9 cambi\u00f3<\/h4>\n\n\n\n<p>La investigaci\u00f3n permiti\u00f3 pasar de una idea abstracta de diversidad a una comprensi\u00f3n m\u00e1s concreta, situada y accionable facilitando conversaciones internas m\u00e1s informadas y orientadas a la acci\u00f3n.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-impact has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">El impacto<\/h4>\n\n\n\n<p>La evidencia obtenida sobre el impacto positivo para las marcas del compromiso con la diversidad habilit\u00f3 revisar pr\u00e1cticas, tomar decisiones y avanzar en la incorporaci\u00f3n de la diversidad como parte de la estrategia organizacional.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-learning has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Que aprendimos<\/h4>\n\n\n\n<p>El cambio organizacional no ocurre solo por convicci\u00f3n. Necesita evidencia que ordene la conversaci\u00f3n, haga visibles las tensiones y permita tomar decisiones con mayor claridad.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-card has-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8e55c04b wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:12px;margin-bottom:48px;padding-top:30px;padding-right:var(--wp--preset--spacing--medium);padding-bottom:30px;padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns case-header is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\">Violencia digital de g\u00e9nero: hacer visible lo que no se ve para tomar decisiones<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column case-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash.jpg\" alt=\"Photo by  Junaid Rahim  on  Unsplash \n      \" class=\"wp-image-1866\" style=\"object-fit:cover\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash.jpg 1920w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash-300x200.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash-1024x683.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash-768x512.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash-1536x1024.jpg 1536w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2026\/05\/junaid-rahim-QBXZwihBDu8-unsplash-272x182.jpg 272w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--small);padding-top:0;padding-bottom:15px\">\n<h4 class=\"wp-block-heading\">El desaf\u00edo<\/h4>\n\n\n\n<p>La violencia de g\u00e9nero en entornos digitales es extendida, pero muchas veces queda fragmentada o invisibilizada. Sin evidencia clara, es dif\u00edcil dimensionarla y dise\u00f1ar respuestas efectivas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-block has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Qu\u00e9 hicimos<\/h4>\n\n\n\n<p>Desarrollamos una investigaci\u00f3n cuantitativa junto a <a href=\"https:\/\/generoytic.com\/\" data-type=\"link\" data-id=\"https:\/\/generoytic.com\/\">GenTic<\/a> para dimensionar las formas que adopta la violencia digital y entender su impacto en la vida de las personas. Analizamos patrones, contextos y respuestas frente a estas situaciones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-shift has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Qu\u00e9 cambi\u00f3<\/h4>\n\n\n\n<p>El estudio permiti\u00f3 ordenar y visibilizar el problema, transformando experiencias dispersas en evidencia clara y accionable.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-impact has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">El impacto<\/h4>\n\n\n\n<p>Una base s\u00f3lida para dise\u00f1ar estrategias, pol\u00edticas y herramientas orientadas a prevenir, acompa\u00f1ar y responder a la violencia digital de g\u00e9nero.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-learning has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h4 class=\"wp-block-heading\">Que aprendimos<\/h4>\n\n\n\n<p>Nombrar y medir es el primer paso para intervenir. Sin evidencia, los problemas se diluyen; con evidencia, se vuelven abordables.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollamos investigaciones orientadas a incidir en decisiones, abrir conversaciones y movilizar cambios. Trabajamos con organizaciones para producir evidencia que no solo informe, sino que tambi\u00e9n genere conversaciones, modifique agendas y habilite transformaciones a nivel organizacional y social. Porque investigar tambi\u00e9n es intervenir. Algunos ejemplos de insights para el cambio Hablemos de dinero: cuando la evidencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1873,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1865","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1865"}],"version-history":[{"count":7,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1865\/revisions"}],"predecessor-version":[{"id":1877,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1865\/revisions\/1877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/1873"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}