{"id":1585,"date":"2025-12-16T15:42:29","date_gmt":"2025-12-16T18:42:29","guid":{"rendered":"https:\/\/www.gentedemente.info\/?page_id=1585"},"modified":"2025-12-16T15:42:30","modified_gmt":"2025-12-16T18:42:30","slug":"estrategia","status":"publish","type":"page","link":"https:\/\/www.gentedemente.info\/?page_id=1585","title":{"rendered":"Estrategia"},"content":{"rendered":"\n<p>En Gentedemente entendemos la estrategia como una herramienta para <strong>ordenar la complejidad y tomar decisiones<\/strong>. No como un ejercicio te\u00f3rico, sino como un proceso para <strong>definir rumbo, alinear a la organizaci\u00f3n y reducir incertidumbre<\/strong>.<\/p>\n\n\n\n<p>Acompa\u00f1amos a compa\u00f1\u00edas que enfrentan <strong>problemas estrat\u00e9gicos de alto nivel<\/strong>: p\u00e9rdida de foco, crecimiento estancado, portafolios desordenados, tensiones internas o modelos de negocio que dejaron de ser competitivos, para ayudarlas a <strong>dise\u00f1ar estrategias corporativas y de negocio<\/strong> que devuelvan claridad y capacidad de acci\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e9 resolvemos<\/h3>\n\n\n\n<p>Intervenimos cuando aparecen preguntas estructurales que no se resuelven con t\u00e1cticas aisladas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de una direcci\u00f3n clara para el crecimiento.<\/li>\n\n\n\n<li>Dificultad para traducir datos, research o tendencias en decisiones concretas.<\/li>\n\n\n\n<li>Desalineaci\u00f3n entre negocio, marca, innovaci\u00f3n y operaci\u00f3n.<\/li>\n\n\n\n<li>Portafolios que crecieron sin una l\u00f3gica estrat\u00e9gica com\u00fan.<\/li>\n\n\n\n<li>Necesidad de redefinir prioridades y criterios de decisi\u00f3n a nivel corporativo.<\/li>\n<\/ul>\n\n\n\n<p>Nuestro rol es <strong>ordenar, priorizar y dar marco<\/strong>, para que las decisiones no dependan solo de urgencias o intuiciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e9 hacemos<\/h3>\n\n\n\n<p>Nuestros proyectos de estrategia combinan an\u00e1lisis, research y trabajo colaborativo para transformar informaci\u00f3n dispersa en <strong>direcci\u00f3n estrat\u00e9gica clara<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d2da2050 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0\">\n<div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-766fe1c29db22551219da54804451618 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#0b3c49;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h4 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-436d7fc0d6296a5812a981436e5a1db8\" id=\"single\" style=\"color:#f9fafb\"><strong><strong><strong>An\u00e1lisis tendencias y contexto<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-15d880bd6b9295afa53c8a0400f9e4d3\" style=\"color:#e5e7eb\">Anticipar escenarios y comprender los cambios culturales, sociales y de mercado que impactan en el negocio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-d42c83450bf89de03ec3594239d3afaa is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#0f4c5c;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h4 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-053d4f893dd34edecf3aa07e6f88c06d\" id=\"family\" style=\"color:#f9fafb\"><strong><strong><strong>Dise\u00f1o de modelos y estrategias de negocio<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-855f6feea75fc2764bd4f311e9de6793\" style=\"color:#e5e7eb\">Alinear propuestas de valor, portafolios, prioridades y l\u00f3gicas de crecimiento, incorporando la visi\u00f3n del target.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-a7b2bbe32c4008c85272a317b1f3363f is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#145c6e;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h4 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-6c31627347a345a7ad947a02029f1e92\" id=\"patron\" style=\"color:#f9fafb\"><strong><strong><strong>(<\/strong><\/strong><\/strong>R<strong><strong><strong>e)posicionamiento estrat\u00e9gico<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d26a8987df9f919b014028cf0c9f3c91\" style=\"color:#e5e7eb\">Cuando la organizaci\u00f3n o la marca necesita redefinir su rol competitivo, su ambici\u00f3n o su lugar en el mercado.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-6f216e5d3c0b49bc8619c0c3a725fde7 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#1b6b7f;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h4 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-42d264e29ccdfaf17b2928557d5bee96\" id=\"patron\" style=\"color:#f9fafb\"><strong><strong><strong><strong>Estrategias Go To Market<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c5d0551cb22932e3d2382162f41c67a9\" style=\"color:#e5e7eb\">Ordenar portfolios, definir focos estrat\u00e9gicos, mercados prioritarios, l\u00f3gicas de canal y criterios de activaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small)\"\/>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-fd2e0fbc wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-1164 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia category-noticias category-proposito category-shopper-trade\">\n\n<div class=\"wp-block-group blog-box has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-14bf73ab wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#ffffffd1;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group blog-image has-secaccent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5c98baf wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><figure style=\"aspect-ratio:3\/2; margin-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.gentedemente.info\/?p=1164\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"590\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/Picture1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Venta Directa Argentina 2025: transformaci\u00f3n y profesionalizaci\u00f3n\" style=\"border-top-left-radius:24px;border-bottom-left-radius:0px;border-top-right-radius:24px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/Picture1.png 980w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/Picture1-300x181.png 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/Picture1-768x462.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group blog-content has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9b1fdc2 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px\">\n<div class=\"wp-block-group blog-meta has-secondary-color has-text-color has-link-color has-roboto-flex-font-family wp-elements-341ca0858354dd3ca7c82e5c07255cd2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\" style=\"font-size:18px;font-style:normal;font-weight:500\"><\/div>\n\n\n<h2 style=\"font-size:25px;font-style:normal;font-weight:600;\" class=\"has-link-color wp-elements-5644aeaafee0ab5cc59d495f67056d58 wp-block-post-title has-text-color has-secondary-one-color has-rajdhani-font-family\"><a href=\"https:\/\/www.gentedemente.info\/?p=1164\" target=\"_self\" >Venta Directa Argentina 2025: transformaci\u00f3n y profesionalizaci\u00f3n<\/a><\/h2>\n\n<div style=\"color:#737b8f; font-size:17px;font-style:normal;font-weight:400;\" class=\"has-link-color wp-elements-108bb6f95fcfd61636f98939d7c9cab8 wp-block-post-excerpt has-text-color has-roboto-flex-font-family\"><p class=\"wp-block-post-excerpt__excerpt\">Junto a los CEOs de las empresas asociadas a CAVEDI &#8211; la C\u00e1mara Argentina de&hellip; <\/p><\/div>\n\n<a style=\"font-size:18px;font-style:normal;font-weight:600;\" class=\"wp-elements-eff302e9f3eb496688ad88f5eeb628de wp-block-read-more has-text-color has-secondary-accent-text-color has-rajdhani-font-family\" href=\"https:\/\/www.gentedemente.info\/?p=1164\" target=\"_self\">Leer m\u00e1s<span class=\"screen-reader-text\">: Venta Directa Argentina 2025: transformaci\u00f3n y profesionalizaci\u00f3n<\/span><\/a><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1179 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia category-noticias\">\n\n<div class=\"wp-block-group blog-box has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-14bf73ab wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#ffffffd1;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group blog-image has-secaccent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5c98baf wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><figure style=\"aspect-ratio:3\/2; margin-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.gentedemente.info\/?p=1179\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2013\" height=\"1005\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/congreso_provincialMarista.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Repensando la educaci\u00f3n que viene junto a la Provincia Marista de Centroam\u00e9rica\" style=\"border-top-left-radius:24px;border-bottom-left-radius:0px;border-top-right-radius:24px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/congreso_provincialMarista.jpg 2013w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/congreso_provincialMarista-300x150.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/congreso_provincialMarista-1024x511.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/congreso_provincialMarista-768x383.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/congreso_provincialMarista-1536x767.jpg 1536w\" sizes=\"auto, (max-width: 2013px) 100vw, 2013px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group blog-content has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9b1fdc2 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px\">\n<div class=\"wp-block-group blog-meta has-secondary-color has-text-color has-link-color has-roboto-flex-font-family wp-elements-341ca0858354dd3ca7c82e5c07255cd2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\" style=\"font-size:18px;font-style:normal;font-weight:500\"><\/div>\n\n\n<h2 style=\"font-size:25px;font-style:normal;font-weight:600;\" class=\"has-link-color wp-elements-5644aeaafee0ab5cc59d495f67056d58 wp-block-post-title has-text-color has-secondary-one-color has-rajdhani-font-family\"><a href=\"https:\/\/www.gentedemente.info\/?p=1179\" target=\"_self\" >Repensando la educaci\u00f3n que viene junto a la Provincia Marista de Centroam\u00e9rica<\/a><\/h2>\n\n<div style=\"color:#737b8f; font-size:17px;font-style:normal;font-weight:400;\" class=\"has-link-color wp-elements-108bb6f95fcfd61636f98939d7c9cab8 wp-block-post-excerpt has-text-color has-roboto-flex-font-family\"><p class=\"wp-block-post-excerpt__excerpt\">El mundo educativo est\u00e1 cambiando m\u00e1s r\u00e1pido que los organigramas. Las familias tambi\u00e9n. Y los&hellip; <\/p><\/div>\n\n<a style=\"font-size:18px;font-style:normal;font-weight:600;\" class=\"wp-elements-eff302e9f3eb496688ad88f5eeb628de wp-block-read-more has-text-color has-secondary-accent-text-color has-rajdhani-font-family\" href=\"https:\/\/www.gentedemente.info\/?p=1179\" target=\"_self\">Leer m\u00e1s<span class=\"screen-reader-text\">: Repensando la educaci\u00f3n que viene junto a la Provincia Marista de Centroam\u00e9rica<\/span><\/a><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1183 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia category-shopper-trade category-tendencias\">\n\n<div class=\"wp-block-group blog-box has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-14bf73ab wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#ffffffd1;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group blog-image has-secaccent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5c98baf wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><figure style=\"aspect-ratio:3\/2; margin-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.gentedemente.info\/?p=1183\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"El futuro de la belleza: lo que realmente mueve a las consumidoras latinoamericanas\" style=\"border-top-left-radius:24px;border-bottom-left-radius:0px;border-top-right-radius:24px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash.jpg 1920w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash-300x200.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash-1024x684.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash-768x513.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash-1536x1026.jpg 1536w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/12\/kevin-laminto-LL1vA5sUs6g-unsplash-272x182.jpg 272w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group blog-content has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9b1fdc2 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px\">\n<div class=\"wp-block-group blog-meta has-secondary-color has-text-color has-link-color has-roboto-flex-font-family wp-elements-341ca0858354dd3ca7c82e5c07255cd2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\" style=\"font-size:18px;font-style:normal;font-weight:500\"><\/div>\n\n\n<h2 style=\"font-size:25px;font-style:normal;font-weight:600;\" class=\"has-link-color wp-elements-5644aeaafee0ab5cc59d495f67056d58 wp-block-post-title has-text-color has-secondary-one-color has-rajdhani-font-family\"><a href=\"https:\/\/www.gentedemente.info\/?p=1183\" target=\"_self\" >El futuro de la belleza: lo que realmente mueve a las consumidoras latinoamericanas<\/a><\/h2>\n\n<div style=\"color:#737b8f; font-size:17px;font-style:normal;font-weight:400;\" class=\"has-link-color wp-elements-108bb6f95fcfd61636f98939d7c9cab8 wp-block-post-excerpt has-text-color has-roboto-flex-font-family\"><p class=\"wp-block-post-excerpt__excerpt\">Las rutinas de belleza est\u00e1n cambiando\u2026 y no es un cambio est\u00e9tico: es cultural.En El&hellip; <\/p><\/div>\n\n<a style=\"font-size:18px;font-style:normal;font-weight:600;\" class=\"wp-elements-eff302e9f3eb496688ad88f5eeb628de wp-block-read-more has-text-color has-secondary-accent-text-color has-rajdhani-font-family\" href=\"https:\/\/www.gentedemente.info\/?p=1183\" target=\"_self\">Leer m\u00e1s<span class=\"screen-reader-text\">: El futuro de la belleza: lo que realmente mueve a las consumidoras latinoamericanas<\/span><\/a><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1142 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion category-estrategia category-marca category-noticias\">\n\n<div class=\"wp-block-group blog-box has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-14bf73ab wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#ffffffd1;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group blog-image has-secaccent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5c98baf wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><figure style=\"aspect-ratio:3\/2; margin-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.gentedemente.info\/?p=1142\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"640\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/07\/02-gancia0-750x640-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Tenemos el producto&#8230; \u00bfy si le buscamos un posicionamiento?\" style=\"border-top-left-radius:24px;border-bottom-left-radius:0px;border-top-right-radius:24px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/07\/02-gancia0-750x640-1.jpg 750w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2025\/07\/02-gancia0-750x640-1-300x256.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group blog-content has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9b1fdc2 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px\">\n<div class=\"wp-block-group blog-meta has-secondary-color has-text-color has-link-color has-roboto-flex-font-family wp-elements-341ca0858354dd3ca7c82e5c07255cd2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\" style=\"font-size:18px;font-style:normal;font-weight:500\"><\/div>\n\n\n<h2 style=\"font-size:25px;font-style:normal;font-weight:600;\" class=\"has-link-color wp-elements-5644aeaafee0ab5cc59d495f67056d58 wp-block-post-title has-text-color has-secondary-one-color has-rajdhani-font-family\"><a href=\"https:\/\/www.gentedemente.info\/?p=1142\" target=\"_self\" >Tenemos el producto&#8230; \u00bfy si le buscamos un posicionamiento?<\/a><\/h2>\n\n<div style=\"color:#737b8f; font-size:17px;font-style:normal;font-weight:400;\" class=\"has-link-color wp-elements-108bb6f95fcfd61636f98939d7c9cab8 wp-block-post-excerpt has-text-color has-roboto-flex-font-family\"><p class=\"wp-block-post-excerpt__excerpt\">Hay proyectos que nos entusiasman, pero que sus resultados se hacen esperar&#8230; Este es uno&hellip; <\/p><\/div>\n\n<a style=\"font-size:18px;font-style:normal;font-weight:600;\" class=\"wp-elements-eff302e9f3eb496688ad88f5eeb628de wp-block-read-more has-text-color has-secondary-accent-text-color has-rajdhani-font-family\" href=\"https:\/\/www.gentedemente.info\/?p=1142\" target=\"_self\">Leer m\u00e1s<span class=\"screen-reader-text\">: Tenemos el producto&#8230; \u00bfy si le buscamos un posicionamiento?<\/span><\/a><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1065 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia category-proposito\">\n\n<div class=\"wp-block-group blog-box has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-14bf73ab wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#ffffffd1;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group blog-image has-secaccent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5c98baf wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><figure style=\"aspect-ratio:3\/2; margin-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.gentedemente.info\/?p=1065\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u00bfCu\u00e1nto vale la diversidad argenta?\" style=\"border-top-left-radius:24px;border-bottom-left-radius:0px;border-top-right-radius:24px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912.jpg 1200w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-225x300.jpg 225w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-768x1024.jpg 768w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1731690337912-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group blog-content has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9b1fdc2 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px\">\n<div class=\"wp-block-group blog-meta has-secondary-color has-text-color has-link-color has-roboto-flex-font-family wp-elements-341ca0858354dd3ca7c82e5c07255cd2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\" style=\"font-size:18px;font-style:normal;font-weight:500\"><\/div>\n\n\n<h2 style=\"font-size:25px;font-style:normal;font-weight:600;\" class=\"has-link-color wp-elements-5644aeaafee0ab5cc59d495f67056d58 wp-block-post-title has-text-color has-secondary-one-color has-rajdhani-font-family\"><a href=\"https:\/\/www.gentedemente.info\/?p=1065\" target=\"_self\" >\u00bfCu\u00e1nto vale la diversidad argenta?<\/a><\/h2>\n\n<div style=\"color:#737b8f; font-size:17px;font-style:normal;font-weight:400;\" class=\"has-link-color wp-elements-108bb6f95fcfd61636f98939d7c9cab8 wp-block-post-excerpt has-text-color has-roboto-flex-font-family\"><p class=\"wp-block-post-excerpt__excerpt\">Junto a J. (Jota) Daniel Gonz\u00e1lez Arias de Unilever, presentamos en el congreso de SAIMO-CEIM&hellip; <\/p><\/div>\n\n<a style=\"font-size:18px;font-style:normal;font-weight:600;\" class=\"wp-elements-eff302e9f3eb496688ad88f5eeb628de wp-block-read-more has-text-color has-secondary-accent-text-color has-rajdhani-font-family\" href=\"https:\/\/www.gentedemente.info\/?p=1065\" target=\"_self\">Leer m\u00e1s<span class=\"screen-reader-text\">: \u00bfCu\u00e1nto vale la diversidad argenta?<\/span><\/a><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1113 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia category-research\">\n\n<div class=\"wp-block-group blog-box has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-14bf73ab wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#ffffffd1;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group blog-image has-secaccent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5c98baf wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><figure style=\"aspect-ratio:3\/2; margin-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.gentedemente.info\/?p=1113\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"523\" src=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1712257712920-e1735345910396.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mujeres y maquillaje, una relaci\u00f3n milenaria que se resignifica continuamente.\" style=\"border-top-left-radius:24px;border-bottom-left-radius:0px;border-top-right-radius:24px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1712257712920-e1735345910396.jpg 1078w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1712257712920-e1735345910396-300x146.jpg 300w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1712257712920-e1735345910396-1024x497.jpg 1024w, https:\/\/www.gentedemente.info\/wp-content\/uploads\/2024\/12\/1712257712920-e1735345910396-768x373.jpg 768w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group blog-content has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9b1fdc2 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-left-radius:0px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px\">\n<div class=\"wp-block-group blog-meta has-secondary-color has-text-color has-link-color has-roboto-flex-font-family wp-elements-341ca0858354dd3ca7c82e5c07255cd2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-cb46ffcb wp-block-group-is-layout-flex\" style=\"font-size:18px;font-style:normal;font-weight:500\"><\/div>\n\n\n<h2 style=\"font-size:25px;font-style:normal;font-weight:600;\" class=\"has-link-color wp-elements-5644aeaafee0ab5cc59d495f67056d58 wp-block-post-title has-text-color has-secondary-one-color has-rajdhani-font-family\"><a href=\"https:\/\/www.gentedemente.info\/?p=1113\" target=\"_self\" >Mujeres y maquillaje, una relaci\u00f3n milenaria que se resignifica continuamente.<\/a><\/h2>\n\n<div style=\"color:#737b8f; font-size:17px;font-style:normal;font-weight:400;\" class=\"has-link-color wp-elements-108bb6f95fcfd61636f98939d7c9cab8 wp-block-post-excerpt has-text-color has-roboto-flex-font-family\"><p class=\"wp-block-post-excerpt__excerpt\">Junto a Avon compartimos algunos aprendizajes sobre est\u00e1 relaci\u00f3n, que surgen de un estudio que&hellip; <\/p><\/div>\n\n<a style=\"font-size:18px;font-style:normal;font-weight:600;\" class=\"wp-elements-eff302e9f3eb496688ad88f5eeb628de wp-block-read-more has-text-color has-secondary-accent-text-color has-rajdhani-font-family\" href=\"https:\/\/www.gentedemente.info\/?p=1113\" target=\"_self\">Leer m\u00e1s<span class=\"screen-reader-text\">: Mujeres y maquillaje, una relaci\u00f3n milenaria que se resignifica continuamente.<\/span><\/a><\/div>\n<\/div>\n\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination has-large-font-size is-horizontal is-content-justification-center is-layout-flex wp-container-core-query-pagination-is-layout-03627597 wp-block-query-pagination-is-layout-flex\" aria-label=\"Paginaci\u00f3n\">\n\n\n\n\n<a href=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F1585&#038;query-11-page=2\" class=\"wp-block-query-pagination-next\">P\u00e1gina siguiente<span class='wp-block-query-pagination-next-arrow is-arrow-chevron' aria-hidden='true'>\u00bb<\/span><\/a>\n<\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En Gentedemente entendemos la estrategia como una herramienta para ordenar la complejidad y tomar decisiones. No como un ejercicio te\u00f3rico, sino como un proceso para definir rumbo, alinear a la organizaci\u00f3n y reducir incertidumbre. Acompa\u00f1amos a compa\u00f1\u00edas que enfrentan problemas estrat\u00e9gicos de alto nivel: p\u00e9rdida de foco, crecimiento estancado, portafolios desordenados, tensiones internas o modelos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1377,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1585","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1585"}],"version-history":[{"count":1,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1585\/revisions"}],"predecessor-version":[{"id":1586,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/pages\/1585\/revisions\/1586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=\/wp\/v2\/media\/1377"}],"wp:attachment":[{"href":"https:\/\/www.gentedemente.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}